Creative Direction

• Directed cohesive creative assets across TAO Beach, TAO Nightclub, TAO Asian Bistro, and LAVO, keeping each brand distinct but visually aligned.

• Took ideas from concept to execution - worked seamlessly with photo, video, and design teams to produce consistent, high-impact campaigns.

• Created content that felt authentic to nightlife — visually sharp & culturally aware.

High-Profile Events

• Nelly’s 50th Birthday Celebration @ TAO Nightclub (Nov 2, 2025)

• Tiesto + Sexyy Red Single Release Party @ TAO Beach (Jun 2025)

• F1 Race Weekend (Nov 2025)

• Zedd Album Release Party 'TELOS' @ TAO Beach (Aug 2025)

• EDC Week (May 2025)

• TAO Las Vegas 20th Anniversary – “TAO2K” (Sept 25, 2025)

• OT Genasis New Year’s Eve 2025 @ TAO Nightclub

Campaigns

• Special Promotions - Nightlife + F&B Highlights

• Major Event Campaigns

• Resident & Headliner Campaigns

• Seasonal & Brand Campaigns​

• Server / Bottle Girl New Hire Campaign ('24 & '25)

Physical, Digital, and Social Assets

• Responsible for 360 Degree Marketing Strategy

• Liaising Between Upper-Management & Designers

• Venue & Event Collateral (Tickets, Signs, Menus)

• ​Digital Assets (Email, Web, and Campaign Collateral)

• Social Media Assets (Organic, Paid, and Story-Based)​

Flipper’s Roller Boogie Palace x TAO Beach Las Vegas

• Brought to launch the Flipper’s Las Vegas debut at TAO Beach in collaboration with USHER, Jimmy Iovine, and The Venetian.

• Helped develop the visual and narrative identity.

• Directed on-site content capture.

• Oversaw delivery for social release across TAO Beach’s Instagram and partner channels.

Email Newsletters

• Created high-performing e-blasts for TAO Beach, TAO Nightclub, LAVO Party Brunch, and TAO Asian Bistro.

• Developed subject lines and preview text that increased open rates.

• Structured each send for fast readability — hero image, concise copy, and a single focused CTA.

• Maintained brand voice across venues while adapting to each audience’s tone (luxury, nightlife, or culinary).

• Collaborated with design teams to align layout, imagery, and copy for mobile-first readability.